ABOUT
ABOUT
WINE EDUCATION FOR GEN-Z AND YOUNG MILLENIALS
WINE EDUCATION FOR GEN-Z AND YOUNG MILLENIALS
When you first even try to get into wine, you’re crushed with a ton of new lingo. The varieties are difficult to tell apart - after all, they all look the same, have no character, and their exotic names mean nothing. The regions don’t ring a bell either. Actually, nothing rings a bell.
When you first even try to get into wine, you’re crushed with a ton of new lingo. The varieties are difficult to tell apart - after all, they all look the same, have no character, and their exotic names mean nothing. The regions don’t ring a bell either. Actually, nothing rings a bell.
When you first even try to get into wine, you’re crushed with a ton of new lingo. The varieties are difficult to tell apart - after all, they all look the same, have no character, and their exotic names mean nothing. The regions don’t ring a bell either. Actually, nothing rings a bell.
So I had an idea - why not make the grape varieties into funny characters? After all, they all have a character, just buried in boring top-to-bottom text essays. So I visualized that character. You can see what the grape variety, and thus the wine, is like. And you remember it, because hey - how can you forget a berry with an electric guitar?
So I had an idea - why not make the grape varieties into funny characters? After all, they all have a character, just buried in boring top-to-bottom text essays. So I visualized that character. You can see what the grape variety, and thus the wine, is like. And you remember it, because hey - how can you forget a berry with an electric guitar?
So I had an idea - why not make the grape varieties into funny characters? After all, they all have a character, just buried in boring top-to-bottom text essays. So I visualized that character. You can see what the grape variety, and thus the wine, is like. And you remember it, because hey - how can you forget a berry with an electric guitar?
I want to make wine less intimidating and present it in a fun, approachable way. Young generations love to dive into stuff, but they also love doing things the fun way. I connected both.
I want to make wine less intimidating and present it in a fun, approachable way. Young generations love to dive into stuff, but they also love doing things the fun way. I connected both.
I want to make wine less intimidating and present it in a fun, approachable way. Young generations love to dive into stuff, but they also love doing things the fun way. I connected both.